Kymatio and Redeia: human risk from a business perspective
At Tech Show Madrid 2026, Carlos Mulero and Raquel Martínez explored how to integrate human risk into cybersecurity culture and business decisions.

Managing human risk means connecting cybersecurity with the realities of organisations and the decisions they make every day. This was the focus of the conversation between Carlos Mulero, Chief Revenue Officer at Kymatio, and Raquel Martínez, Business Continuity Management and Cybersecurity Awareness at Redeia, held at Cyber Security World, part of Tech Show Madrid 2026 at IFEMA.
Under the title “Human risk is business risk: a conversation between Kymatio and Redeia”, the session brought together two complementary perspectives on a shared challenge: making security part of an organisation’s culture and overall risk management.

From awareness to a cybersecurity culture
A central theme was the evolution from awareness activities towards a cybersecurity culture embedded in everyday work. The conversation explored Redeia’s experience and the importance of encouraging proactive participation to make good security practices part of daily routines.
Segmentation and tailored initiatives are essential to this process. People face different levels of exposure and work in different contexts. Progress in human risk management therefore requires understanding these differences and adapting initiatives to their needs.
Awareness provides a necessary starting point. Moving towards continuous management also requires visibility, measurement and the ability to act, helping organisations focus their efforts where they can have the greatest impact.
The role of leadership in risk decisions
Leadership involvement was another key topic. Embedding cybersecurity in an organisation’s values and priorities requires decision-makers to understand human risk and its potential business consequences.
Drawing on her experience in business continuity and crisis management, Raquel discussed the importance of a strong cybersecurity culture when making decisions under pressure. Understanding risk helps organisations set priorities and make conscious decisions about the risks they accept, taking their potential impact into account.
The discussion connected human risk management with a practical business need: having clear criteria to support informed decisions and strengthen the organisation’s ability to respond to threats.
Thank you to Redeia, a Kymatio customer, and especially to Raquel Martínez for sharing her experience in this conversation with Carlos Mulero. Together, they explored how to embed human risk management in organisational culture, priorities and business decisions.

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